Linger Purple
#8B5CF6
Primary signal
Brand system
A quiet identity for memories that stay.
Linger turns private conversations into a considered place to remember, reflect, and continue. These guidelines keep every expression clear, calm, and recognizably Linger.
Linger01 / Logo
Clearspace
The Linger lockup pairs a distinct memory mark with a warm, human wordmark. Use the complete lockup by default. The mark alone is reserved for constrained digital spaces such as an app icon or favicon.
Keep at least one x of clear space around every side of the lockup. x equals one third of the height of the memory mark. Nothing may enter this area: no copy, borders, partner marks, or interface controls.
Available assets
LingerLinger02 / Color system
Purple marks action and memory. Paper, ink, and tonal accents keep reading clear.
Core palette
Ink
#141413
Primary text
Paper
#F5F4ED
Content and card surface
Parchment
#E8E6DC
Primary page background
Muted
#6C675D
Secondary text
Data visualization accents
Reserved for Persona analysis and charts. Do not use as general-purpose interface or campaign colors.
Forest
#1F784D
Relationship rhythm
Rose
#C94F78
Emotional signal
03 / Typography
Use the display face for emphasis. Let the interface face carry the reading.
DisplaySurgena LingerEditorial moments, page titles, and considered statements.
InterfaceInter, Arial, Helvetica, sans-serifProduct UI, navigation, body copy, and all long-form reading.
NumbersJetBrains Mono, SF Mono, Consolas, monospaceDates, message counts, and compact data labels.
Type in use
Display
Surgena Linger
Every memory deserves a place to linger.
Interface
Inter / Arial
Product UI, navigation, body copy, and all long-form reading.
Numbers
JetBrains Mono / Consolas
- Date
- 2026.03.14
- Messages
- 2,784
- Time
- 09:42
04 / The don'ts
These rules protect recognition, legibility, and the care implied by the Linger name.
LingerDo not alter the mark
Do not rotate, crop, skew, or stretch the Linger lockup.
LingerDo not recolor the logo
Use the approved purple-and-ink or purple-and-paper lockups only.
LingerDo not add effects
No gradients, glows, outlines, shadows, or texture treatment.
LingerDo not crowd the logo
The clearspace is part of the logo, not empty space to fill.
LingerDo not split the lockup
Keep the mark and wordmark together except in compact product surfaces.
LingerDo not reduce contrast
Keep the lockup clear against its background. Use only approved paper or ink fields.
Brand assets
Brand questions05 / Mascot
Otters treasure what they love. Linger preserves what matters.
Like an otter keeps its favorite stone, Linger keeps your favorite memories.
Front
For a direct, quiet moment of welcome.
Three-quarter
For reflective editorial compositions.
Profile
For directional layouts and closing moments.